In other words: Instagram would prefer users create original Reels content instead of repurposing videos from other apps like TikTok or InShot. This makes the Reels content creation process quicker, easier, and keeps you within the app - rather than editing your Reels elsewhere. Now, you can drop your own photos and/or videos into a template, and you're good to go. Previously, you'd have to guess clip lengths required to sync with a specific audio track, and manually adjust your clips. Does this make you want to create more reels? /rLMJAX89jG- Jo Millie March 26, 2022 Let me know what you think of this feature. In a nutshell? If your videos are original, entertaining, interesting, and high-res, the Instagram Reels algorithm is more likely to suggest it.Instagram REELS announced a new feature! “Use as template” allows user to replace the clips with your own and it will match the time stamps of the template reel. Instagram also shared that the Reels algorithm will deprioritize content that is visibly recycled from other apps (AKA TikTok) or is low-quality. When do you post? As Meta’s Content Strategist, Laurise McMillian explains, "This focuses on when a post has been posted to decide if it's relevant to you." It also takes into consideration how often you scroll on the app - so it will pick and choose what to prioritize. What type of content do you engage with? For example, if you love beauty content, the algorithm will continue serving that type of content to you. Whose posts are you interacting with? If you frequently like or comment on someone's content, you're more likely to see their posts in your feed.
The Instagram Reels algorithm prioritizes videos based on what it believes a viewer will be most likely to interact with.Īccording to Instagram, the most important signals that influence the Instagram Reels algorithm are: How Does the Instagram Reels Algorithm Work?
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